FirstGear® Square Catalog
PROJECT:
FirstGear Square Catalog
140 Pages
8.25" square
Consumer catalog featuring motorcycle apparel and luggage. Action lifestyle shots of all types of bikes were asked to be used. This required finding actual riders willing to do photoshoots and massive location scouting. I also made a push to feature women's riders as well since they are often forgotten and FirstGear does carry a significant amount of women's apparel.
RESPONSIBILITIES:
• Art direction of all lifestyle photography (worked with staff photographer), also served as photographer for easily half the shots.
• Finding riders, bikes and locations for 5 separate photoshoots
• Copywriting and editing
• Design and layout of catalog
COVER:
The cover shot, that was well received, was actually an accident. The rider slid on a wet surface and landed in muddy water. Since he was on an adventure, cross country bike we kept shooting to capture more realistically what a long distance rider would look like after miles and miles on the roads and trails.
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