BikeMaster® "Build Your Dream" National Print Ad Campaign

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PROJECT:  
BikeMaster Brand "Build Your Dream" National Print Ad Campaign
BikeMaster sells motorcycle parts, tools and more for the shade tree mechanical to professional shop owner. This ad campaign is designed to appeal to the "do-it yourselfer" but uses bikes interesting enough to catch the attention of the professionals as well. All the bikes used were brought back to life from a state of disrepair using BikeMaster products. I worked with the owners to add the personal stories of the bikes. Since magazine placements included many with a specific target audiences I used classic bikes, street bikes and offroad in order to cover all segments.

RESPONSIBILITIES:
• Art direction of photography (worked with staff photographer and freelance photographer)
• Copywriter/Editor -worked with motorcycle owners for copy content
• Design and layout

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